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Market penetration strategy is used by an organization when it has potential to grow the market share in the present industry.
r = discount rate or return that could be earned using other safe proposition such as fixed deposit or treasury bond rate.

The net present value (NPV) of an investment proposal is the present value of the proposal’s net cash flows less the proposal’s initial cash outflow. Balanced Scorecard Analysis, case solution, Ansoff Matrix / Product Market Grid Solution. Both the product and consumer segment are new to the page and it had to build a completely different distribution and revenue model from the one it was using to do Enterprise Productivity business.

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Barney, J. This brief case outlines the successes that Nobuko Hiwasa pushed Snow Brand management to accomplish, and introduces the challenges that the company faced in 2009: primarily, continuing to build its Corporate Social Responsibility approach and addressing environmental and social issues.
In 1987, Ansoff suggested a Product / Market expansion 2 by 2 grid.

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Discounted Cash Flow approaches provide directory more objective basis for evaluating and selecting investment projects.

Ansoff Matrix is a competitive strategy analysis tool. Profitability Index
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The Ansoff Product Market Grid suggests four generic growth strategies. You can download Excel Template of Ansoff Matrix / Product Market Grid Analysis Executive MBA Pro Resources 2022 Leadership
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At Oak Spring University, we provide corporate level professional Net Present Value (NPV) case study solution.

At 20% discount rate the NPV is negative (9486571 – 10001659 ) so ideally we cant select the project if macro and micro factors dont allow financial managers of Snow Milk to discount cash flow at lower discount rates such as 15%.
Net Cash In Flow – What the firm will get each year. For example marketing managers at Snow Milk often design programs helpful resources objective is to drive brand awareness and customer reach. In a reasonably stable industry with weak competition – 15% discount rate can be a good benchmark.

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It also touches upon business topics such as – Value proposition, Crisis management, Ethics, International business, Leadership, Public relations, Social responsibility. Published by HBR Publications. B. If a project’s NPV is greater than or equal to zero, the project should be accepted.

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They take into consideration both –

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In the same vein – accepting the project with zero NPV should result in stagnant share price. What can impact the cash flow of the project. E.

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Market penetration can be achieved through – increasing sales touch points, reaching directly to customers, improving dealer network, increasing the customer life time value, increasing the basket share of customer total spending etc.
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Jenny Mead, Regina Wolfe, Akira Saito, Daryl Koehn (2018), Snow Brand Milk Products (C): 2009-Remaining Challenges Harvard Business Review Case Study.

Simplest Approach – If the investment project of Snow Milk has a NPV value higher than Zero then finance managers at Snow Milk can ACCEPT the project, otherwise they can reject the project.

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